First made famous by the bossa nova rhythms of the 1960s, Ipanema is the most glamourous neighbourhood in Brazil. Situated in the south of Rio de Janeiro those who visit say it is home to the most beautiful people in the world. It’s spirit and soul is drawn from the culture that emanates from the stunning beach sitting adjacent to the Copa Cabana. The stunning tropical sunshine entices the beautiful people to surf and sunbathe through the day and dance in the coolest bars and clubs into the night.
It is from this culture that the inspiration is derived for iPANEMA footwear. The 2010 collection is overflowing with the happy and exotic spirit of Brazilian beaches. This Summer’s styles are a variation of bright colours adorning exotic and bold prints. Crystals, charms and gemstones cling to straps like sea urchins. The beautiful wave-like tiles of the sidewalk that runs parallel to the sand feature throughout the collection. These flip flops and sandals are the focal part of your beach outfit.
Our products represent much more than fashion though. We have a strong environmental and ethical influence that aims to preserve all this natural beauty for generations to come. This year’s collaboration with Gisele Bündchen supports a marine preservation charity - The Tamar Project. It is this strong sense of social responsibility coupled with cutting-edge technologies that create the unique style of iPANEMA.
iPANEMA RJ
Simple yet sophisticated, stylish yet subtle. This is the iPANEMA RJ Flip Flop by Oskar Metsavaht that combines cutting edge design and technology to form the hottest piece of footwear this summer.
The foot bed imitates the white sand, with ‘ipanema’ quite literally written in the sand. The toe strap takes its inspiration from the intricate texture of fish scales. When wearing IPANEMA RJ your footprint leaves behind an impression that mirrors the transition from sea to sand to the famous tiled walkways of Ipanema.
Oskar Metsavaht is the designer behind the popular Brazilian luxury brand Osklen. He prefers to think of himself as an artist who creates fashion collections through a creative process as opposed to a fashion designer per se. He has also produced a film with his brother which goes some way to showing his creative versatility.
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